I am a huge SWA fan but the beer selection is frustrating. I don't know anyone who drinks the lagers they serve. Yes, real beer costs more but if it is worth doing it is worth doing well. I'd gladly pay more for an IPA or Bock or, well, you get the picture.
I suspect some small brewery would be glad to offer SWA a deep discount for the ability to get their name in front of thousands of SWA flyers every day.
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