I think SWA should leave well enough alone. Your filghts are almost always on time, your flights are normally fuller than flights to the same areas with other airlines and the flight staff is always friendly and helpful.
I only fly SWA when booking my own flights. Recently I flew with a friend whose husband booked our flight and I had an assigned seat. Our flight was late, the staff unfriendly and I plan to continue to use SWA exclusively.
I feel it would be unfair for someone to arrive at the airport just as the plane is about to board and step to the front of the line. What about giving out a number as you arrive at the airport if you really want to change things. But you used to do this system and it required staff at the gate for a long time prior to the actual flight departure which would increase the cost of doing business, thus increasing the final fare cost.
PLEASE, if it ain't broke dont try to fis it. SWA is doing fine and should leave well enough alone. LOVE FLYING ON SWA!!!
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