I think Southwest missed the mark in a lot of ways on this change. (1) Too complicated (2) Not addressing some obvious elite benefits which other airlines have - preferred boarding for companions, and free same day stand by. (3) Killing last minute redemption - even on flights that may be half empty.
The loss of any reasonably priced redemption within 7 days of the flight is the killer for me. I have been A-List of Southwest and Premier Executive on United for the past couple years, but based on this it looks like there is no choice but to move all my business to United and become a 1K there. Adios Southwest ....
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