Yea! Wifi for those who need it is great. Here are a few of my ideas which are similar to others:
1. Let some have a monthly or yearly subscription for a flat fee.
2. Also, Have it available to people for a single flight.
3. Let people with drink coupons use those to buy internet. (one, two or three coupons depending on length of flight).
4. Do not make it free and increase the ticket prices, that would be unfair to those who do not care to use internet. It also would make SWA less competitive with other airlines. Keep your fares as low as possible, and earn extra profits for WIFI sales.
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