I have flown on SW since SEPTEMBER, 1971 and do today nearly every week and have earned a companion pass for nearluy 10 years I AM VERY MUCH AGAINST ASSIGNED SEATING.
Go fly on Continental, Delta or United and observe how it takes them 40-50 minutes to board everyone. You have beenm very successfuly for 35 years doing it your way, so do not listen to a few whiners.
As full as each flight I take each week is, not having assigned seats is not costing you business.
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