10-31-2006
12:07 AM
1 Love
Richard
I was going through my mid life crisis and rather than buy the car or have the affair (which my wife thought would be the cheaper option) I opted to go back to grad school. Luckily I was smart enough join one of those executive programs at UNH. Anyway this semester we have marketing and my individual project is Southwest Airlines. Can you steer me towards any good journals or books that discuss what is obviously a great marketing plan (Please note sincere suck up)
Thanks
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