I don't work for any airline, but I do believe in the free market system. As a stockholder, I want Southwest to fly whatever schedule to whatever cities they need to in order to maximize my investment. They are not a nonprofit organization, so every decision they make on my behalf as an investor must be to make me the most money they can with the assets they have. It's called Return on Investment, or ROI.
So honestly, if you love Bill's blog like I do -- buy a piece of the company for the price of a dinner. You don't have to be rich to own a piece of Southwest. Then sit back and read his blog -- you'll get a whole new perspective about what he and his team do at Southwest. And any complaints will quickly fade away into your wallet 🙂
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