This is GREAT history. Wow, some really great aircraft and some old names too. Brings back some good memories. Thanks for sharing!
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04-27-2011
12:25 AM
153 Loves
Reading the dozens of comments, I do not really see any positive message that says good job SWA on the conversion to the new program. I also think it is the most difficult and easy to manage program in the entire industry. Can SWA honestly tell all of us customers who made this statement "Rest assured, the new Rapid Rewards program is based on what our Customers have been asking us to change over the years, and it was very carefully designed by and responsive to an extensive set of Customer research and feedback from our Members." What customer research was this based from. Obviously not from SWA customers. I like the Coca Cola analogy one customer mentioned. Just change it back and make everybody happy. Quit wasting our time, your loyal passengers. 16 flight credits for every trip. Seems easy right? SWA profitable with this model and the customer very happy. Why say more?
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