01-12-2011
02:32 PM
3 Loves
I hate the new program. Hate it. I was 100% loyal to Southwest for years and never flew any other airline BECAUSE the Southwest reward program was so brain-dead simple. It wasn't fancy, but it also wasn't complicated.
I fly for business all the time, but only within my home state (California). I'm a frequent "short hops" traveler & loved the value I got at Southwest. I loved your "not just a typical airline" attitude! You played the game differently--you made things easier and more fun for your customers. But you just ruined that, in one fell swoop, with your new program. I can't make heads or tails of it. Now you're just like Delta, United, etc.. & their confusing rewards programs that don't reward loyalty, just total dollars spent.
Under your old program, I was quickly rewarded for my loyalty to you. Under your new program, I'm screwed. Thanks a lot. No one ever asked ME how I might change your rewards program--but if they had, I never woudl have suggested what you came up with.
I'm officially no longer loyal to you.
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