I applaud you for your no fees flying, especially in light of the current trends. I truly appreciate that the "peanuts" airline serves snacks and drinks enough to curb my appetite until the next stop. I am grateful that I can call 1 800 I FLYSWA and speak with an agent who is encouraged to take the time to help me if I'm stuck on the internet. I admire your very efficient, internet webpage and it was the first site I trusted to use as a customer many years ago. And I definitely LUV that I can change my mind or correct an error without the almost standard, industry-wide penalty. I once made four reservations at a treasured price for a trip that took place while I was tied up in court proceedings without control of my time. And I thank you for the Rapid Rewards program that makes a possibly inconvenient stop, worth it.
As a former flight attendant for a now, non-existent, airline, Southwest Airlines proves that my imagination for a successful business plan was not only possible, but a model that continues to thrive through many financial cycles.
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