I am very disappointed in Southwest Airlines. I have been a loyal customer for years and fly Southwest exclusively because in the past they have been the best, low-cost and easiest to work with as far as customer service. There are still many things about Southwest that I love. I am however extremely disappointed in the airlines for instituting this early bird check in. I think it would be so much better to just raise the prices $10 per ticket versus creating all of this extra work to buy the early bird pass, keep track of the time to go online and get the boarding pass, etc. It is a stupid move for an airline that up to this point has been brilliant in it's operations. Think about this Southwest. Not smart. Not to meniton that I change my plans often and love that I can with Southwest with no penalty. If I buy the early bird check in I will lose it when I make changes. I was a loyal customer to United Airlines for years and when they started going downhill in caring about customers and taking care of customers I left. I will do the same with Southwest if they continue down this road.
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