I'm disappointed to see SW going the way of the other airlines and nickel-diming us by adding a $10 fee to get a good place in the check-in line. I was also disappointed to see SW add the "business" designation. The thing I really loved about the old SW was that it was a truly egalitarian airline: unlike UA, Delta, and the other legacy carriers who treated coach customers like cattle (or worse), SW treated everyone exactly the same. If you really cared about getting that aisle seat at the front of the plane, you'd check in 24 hours in advance and then get to the airport early and wait. You paid with your time, and that was fair. Now people are paying with dollars, and you're becoming more and more like the awful legacy carriers. I'm flying SW in a couple of weeks - the first time (for me) since this program went into effect. It will be a test of whether I'll remain a loyal SW customer.
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