For those of you with a laundy list of cities, most Southwest cities only have 5 or 6 non stop cities.
I can assure you MDW will not be one of them. The point is to get the N. Chicagoans to drive or train North away from O'Hare.
If I were to guess,
Two East Coast cities to compete with Midwest Philadelphia and Baltimore would be my guesses with the new LaGuardia service a close third.
Two Florida routes to compete with AirTran Orlando and Fort Lauderdale would be the best options.
I think two Midwest routes to mini Hubs to offer service to Dallas on what they call "Direct" flights where you don't have to change planes so St. Louis and Kansas City. Denver might be in the mix to keep chipping away at Frontier.
The bad news for you laundry listers of Midwest cities like Detroit and Minneapolis is the entrance of Southwest won't affect these fares. There is no "good" route, and if you look at routes like OMA-MCI, IND-STL, DET-CLE, SDF-BNA they just don't do it.
Great News for the people of Milwaukee.
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