As a very long-term customer of SWA I am disappointed to see the changes that have been made to fares and boarding. One thing I always liked about your airline was the "level playing field" when it came to fares and seating. I went online to print my boarding at exactly the moment the 24 hrs. clicked over and found I was #59! Experienced the new boarding process last week and what a complete mess. It took much longer b/c no one understood, there wasn't room for people to stand...really bad idea. You should have just gone w/ assigning seats, it certainly would have been more effective.
I find myself wondering what would make SWA sell out and so drastically change a business model that seemed so successful? Why are you rewarding people willing to pay more money just like all the other airlines? You've always prided yourself on being the low fare airline, so what happened? If you're focusing your benefits and "better" rewards-- like A boarding passes w/ low numbers-- on customers willing to pay higher prices, you can't really make that claim to fame anymore. I don't really see a reason to fly SWA over the other legacy airlines now; at least w/ one of those I have an assigned seat and the boarding process makes sense.
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