I will never, ever forget my first flight on SWA. My first reaction was pure gut-wrenching-down-to-my-toes fear. Who in their right mind would get on a plane that was neither silver (AA) or white(Continental)? Something had to be downright wrong about an aircraft that was pea-soup green, right? Still, coming from old El Paso, where the only options were the two airlines above, I fell in love with SW and to this day - would rather lose a foot than to choose any other airline.
Keep it up, gang. And thanks for being the corp you are, just not showing it.
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