As a Texan who has been flying Southwest for my entire life, I'm really curious to try out these new changes. I still miss those old plastic cards, you know.
However, since many of the comments on this blog and in news coverage focus on the family pre-boarding changes, I find it ironic and oddly patronizing to have the "Boarding School" font look childish. Most people enjoy reading large, clear fonts (please see the August 12, 2007 article in the New York Times), and find it difficult to read tilted scribbles. I'm glad you have humor incorporated into this presentation, but please, tell your design team to use fonts that are easier to appreciate. Thank you.
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