PLEASE, PLEASE no assigned seating. I try to always fly Southwest because they DO NOT have assigned seating. I can often get good deals from AA because of a relative, but since I have been flying Southwest, I turn down those deals (My relative thinks I have lost my mind!!).I just recently converted my niece and sister-in-law from Delta because they loved NOT having assigned seats.
In June your monthly magazine told your story and illustrated your amazing growth and expansion. That alone should show you that what you are offering is what everyone wants. The "no frills" message has been accepted by the masses and especially the freguent flyers.
It was suggested that you ask your frequent flyers (the Rapid Reward members)for their opinion. These are the customers that are the force behind your growth, and you should ask for and listen to what they tell you.
Your airline has grown and prospered because of the way you are doing business NOW -- if it's not broke, don't fix it!!!!!!!
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