I finally earned my first free trip in December 2010 with 8 round trips in 18 months. I always flew short to medium distance flights on WGA fares-7 Chicago to Long Island round trips, 1round trip Chicago to Pittsburgh-because that's where my business took me. Now I have lost all incentive to continue flying Southwest. I went from feeling that I was a valued customer to being a third-tier customer. If Southwest was worried about the financial bottom line or shorter distance customers like myself taking a longer distance free round trip, why couldn't they have done something like limiting the distance one could fly on the free flight? I'd be satisfied with another free round trip to Long Island. I hope Southwest will reconsider their Rapid Rewards revamp. It should look less like a corporate decision to drive loyal customers away and more like the company they have always been to the flying public. So much for that big heart logo!
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