I have noticed a similar phenomenon in the education "industry." If anyone wants to know the best, latest techno-gadget, the next new Brittney Spears, the next hip new fashion statement, etc., one of the best places to go to for such information is the classroom. This information is communicated to teachers (whether thay want it to be or not) on a daily basis. I believe that marketers would do well to focus on these and similar high exposure micro groups in their consumer input searches.
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