Let me start by saying that I love flying Southwest, as you can tell by my record. However, I do have an opinion on reserved seating. I believe that reserve seating should be focused on specific flights i.e. non-stop flights to Las Vegas, etc. But most importantly Southwwest should strictly enforce the size limit on carryon baggage. It seems that the luggage carried onto the airplane is larger that then the authorized size. I see people struggling to lift and store the luggage on the overhead bins which in turn slows the boarding process. It is frustrating to customers who abide by the rules! Don't worry about losing customers should you enforce the rule because with the fare price Southwest offers and on-time service few will leave.
So my suggestion is to start enforcing the luggage size limit and the boarding process will be more efficient which will continue to save the airline money and more pleasing to the customers.
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