01-14-2011
11:42 PM
2 Loves
I won't bother repeating the countless problems already mentioned... I have been a RR member for so many years I have lost count. I have earned numerous companion passes and am an A-list customer. Yes, it is important to grow and change, but a company should never lose sight of its core values. Southwest's core values have always been service, simplicity and value. One has to wonder why a company wants to pursue the same market segment (business travelers) as its competitors who are perpetually loosing money. Seems strange to me. Especially when that segment is decreasing as technology advances and eliminates the need for business travel (ie; webex, gotomeetings.com). Now, throw into the mix a younger generation of business people who are more comfortable with technology and less dependent on "face to face". Top it off with a new economy, based on budget consciousness and streamlined operations for businesses. This seems like a dangerous course of action for SWA.
That said, I was looking at flights from Phx to New Orleans yesterday and, after checking out SWA I did something I NEVER would have done before the change to RR2.0 - I went to Expedia and checked out other airlines fares and, guess what, they were the same price or cheaper with more nonstop options. I used to book on SWA automatically to get my credits for the free flight, but I don't think that will be a consideration moving forward with the new system.
Never step on the back of the people who got you where you are today.
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