About the new boarding process, I have a + - experience. I like that I don't line up until my letter designation is ready. Much cleaner - no cuts in line - less irritating and frustrating. What I don't like is the lack of room in the airports for lining up. In most airports that SWA has implemented this new process, not enough room for 5 people to gather under a number designation with their luggage was considered. I am not a large person and usually only have a carry-on computer roller bag - but I really feel personal space being infringed upon and sometimes am pressed up against the windows to accommodate the other 4 folks. The word I am searching for is claustrophobic
Please consider this as you expand to airports and maybe make some adjustments now? 3 people might work better.
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Regarding the assigned seating - perhaps there is a hybrid approach here. At certain ticket prices, one could reserve an assigned seat from a reserve of seats designated as assignable. This allows families who need to have those seats together particularly on connecting flights to sit with their families throughout their entire trip. Those who love the dash and sitting in line for an hour would also have some primo seats to choose from as SWA would fairly distribute assigned vs up for grabs. Just a thought...
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