Please DO assign seats. These people who are suggesting that you continue being THE ONLY airline that does not assign seats are just plain lazy and/or have no organizational skills. I book my travel well in advance; and honestly, I have been tempted to leave Southwest because I cannot get an assigned seat. People who are prepared and well organized deserve to get the best seats without having to stand in line like cattle for up to two hours before departure. It's ridiculous! I understand that some business passengers may not be able to plan as far in advance as I do. However, it's not possible to please everyone; and it just makes more sense to remove the aggravation and stress from those of us who can plan.
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