Mr. Kelly- I commend you and the entire Southwest team for the continued effort to be the most reliable and affordable airline out there. BWI is my home airport which means Southwest is my airline of choice. Over the years I have logged thousands of miles. The seating change is a perfect time to address a negative situation I've incurred on 2 of my hundreds of flights.
On two occassions I was holding an "A " boarding card but arrived at the gate after the "A" group boarded and was instructed to wait until all of the passengers boarded -in other words I was sent to the back of the line. I don't have a problem with that but - some airports let me board immediately, others made me wait. (Of course the obvious answer is to be on time....;~). With the addition of a # to the boarding pass you may find people will not be at the gate in as timely a manner as they might otherwise.
This is a perfect time to add Southwest's policy on the boarding pass, on a sign above the gate or, maybe a pop-up box on the web check-in.
Many thanks and keep up the great work.
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