"The needs of the many outweigh the needs of the few or the one."
In this case, "comfort" may be substituted for "needs". The majority of Southwest's customers are those who take responsibility for their well-being to the extent their girth is contained within a single airline seat. The minority who cannot be contained within a single seat cause undue discomfort to the majority.
I applaud Southwest for not compromising their position on long-standing policies.
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