Many people here have stated how I feel: Betrayed. I have been defending Southwest for years when people said they hated Southwest because it was a "cattle car". Why did I defend Southwest, because EVERYONE was treated equally and it had... HAD ...the best frequent flier program of all.
First you stopped singing, then you added restricted use of your awards, now you marginalize and betray your loyal customers by changing your fare and boarding pass system to reward big business customers rather than the small business owners and average masses of people that select your airline bringing you to the success you have today.
You don't even GO everywhere, yet that didn't matter, if you went where I needed to go, I'd choose Southwest over any other airline. Well, I have averaged a few awards a year on Soutwhest, am elite on Delta and USAirways. I fly a lot and SOUTWEST WAS my favorite airline. The only reason I flew the other airlines is because you didn't fly to where I needed to go.
If I have to choose now, between Southwest and another airline, I"m going to work on my status at Delta and USAirways rather than waste my dollars on Southwest. You are not often that much cheaper anymore.
You've sold us out. You've lost your integrity. You are in line to become a dinosaur. I'm disgusted with your new "enhancements" and more disgusted at the "sales lies" that you use to sell it.
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