Wow, Southwest has completely destroyed one of its most popular programs, and one of the strongest sources of its customers' loyalty. Great job! With the new system, it would take approximately 10 round trip SFO-LAX trips at $130 each to qualify for the cheapest class of the new tiered rapid rewards tickets, which are equivalent in privilege to wanna get away fares. Forget EVER being able to earn enough points to qualify for a coast-to-coast reward at the wanna get away level, let alone at the flexible anytime level (which as we know is the current DEFAULT rapid reward level).
Guess I'll be seriously looking at other carriers from now on. No benefit for Southwest loyalty anymore... 😞
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