Like the great majority listed above, I think this is a bad initiative. It unequalizes and complicates a pretty straight forward check in policy. Hopefully your past tradition of listening to your customers still exists and the plan will be reversed in the near term.
Business Select- regular customers flying frequently paying the premium price - I understand your reward and regard for them.
But now all you've done is add a fee to regular fliers. I have to comply and pay or accept middle or back of the plane seats. If 50 people on a flight pay, you mean there will be a 10 person "A" group? Good luck with the passenger reaction with that one.
Your good prices and schedules and reasonable boarding policies have made me always include Southwest as an option; and usually the reservation. Now whenever I look at your fares I have to add $20 per round trip ensure I get a reasonable seat choice. That's enough to offset your advantages, which I think is not the way you want to go in this environment.
And by the way - what about connecting flights. Is the fee applicable on each segment??? I'm in the front OAK-LAS and in the back LAS- to where ever? Did the cost just go to $40 round trip??
This one needs more time on your drawing board.
Thanks for the listen.
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