Regardless of the merits of the program, the insult is Southwest telling us this revision to Rapid Rewards is new and improved. Nice they treat us like idiots while trying to sell us a brick and tell us it is a bar of gold. It is a very cynical way of doing business and I think a huge portion of their customer base recognizes the misdirection. It shall impact them by the loss of trust it instills in those customers that heretofore had some degree of trust in their corporate conduct.
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