01-10-2011
01:29 PM
6 Loves
I have been a loyal Southwest Airlines customer for the past 3 years, and don't recall a single solicitation from Southwest Airlines seeking feedback or input to changes to their RapidRewards program. So I am curious to know who these customers may be, based on whose feedback, Southwest has reportedly changed the RapidRewards program.
I think Southwest missed one change.. it should be no longer called the RAPID Rewards program! More apt title may be NO Rewards!
As I understand, the RapidRewards program is (was?) a customer loyalty program, but the changes make it pretty much worthless.
I am a short-distance business traveler (Detroit-Chicago) and Southwest's RapidRewards program was way better than the other airlines (Delta / American / United). The changed RapidRewards program benefits will now be less than those of the other airlines! How does this improvement sound to you?
The other airlines at least offer a roundtrip reward ticket starting at 25,000 miles worth of points, and that ticket could be any distance in the lower 48 states; but the changes to the RapirdRewards program penalize me not only when earning the points, but also when redeeming those points!
I am very disappointed in Southwest Airlines! You just took a pretty good customer loyalty rewards program and made it worse than those other airlines...
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