01-17-2011
03:55 PM
3 Loves
As a long time Southwest customer and SWA biz customer, southwest lost my loyalty from my business when you changed the rules for buying and canceling tickets that must be in original purchasers' name. For a small business this is a deal breaker, as our needs change for travel SWA's previous policy allowed for flexibility and most of all, loyalty despite the price. Since that has change we have moved our business trip purchases elsewhere.
Now as customer who flies LAS to HOU as least once a month and LAS to BUR once a month among other trips, during the month, the new policy is a losing program for me. I enjoyed earning my Rapid Rewards to bring my children on trips. Simple put y'all broke a system that worked. You had a loyal customer due to the flexibility, despite cost.
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