Thanks for adding WIFI. Here is an idea that will save both Southwest and your customers money:
1) Get rid of the free drink coupons that you send out with a Rapid Rewards Award.
2) Instead make the Rapid Rewards card like a credit card -- when some earns an award, give credit that can be used for either a free drink or free WIFI. Also, enable passengers to use rapid reward credits to purchase WIFI during their flight (for example, for .5 credits per flight).
Less paper in the mail saves Southwest money (printing, postage, etc.).
Example:
Joe racks up 16 credits and gets a free flight. You award an extra credit to his account (for a total of 17). Joe goes on vacation and uses the 16 credits for his trip and he uses the remaining 1 bonus credit to purchase a beer (.5 credit) and WIFI (.5 credit).
Sue travels a lot for business. She has 45 flight credits -- and the LAST thing she wants to do on vacation is get on another airplane. However, she uses 1 flight credit each flight to pay for an upgraded snack (.5 credits) and her WIFI (.5 credits).
For those OTHER people who don't fly Southwest all the time -- THEY can PAY for their drinks, snack upgrades, WIFI, etc. Serves them right for flying other airlines 😉
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