Southwest please do not insult the public by trying to sell this as a better program. Be honest it is simply a way to cut expenses and that is understandable but don't try to sell it as new and improved. I have been Southwest's #1 fan for years. I certainly wish I would have been invited to that focus group. This is a bad move your typically creative marketing department should be reprimanded for this bonehead spin. You can certainly expect to lose market share with the short haul business travelers who do not check bags.
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