Please offer customers the ability to select seats before your flights. This would be most appreciated if it were possible to do this at the time I book the reservation online. The current process of "1st come = 1st served" has been the main deterent to me in choosing SWA. Yes, recently I flew SWA for my holiday vacation - it was the first flight for me on SWA in 10 years. The "time to board" was not noticably different from the assigned seats boarding process. But knowing the type of seat I'd prefer would likely be gone when I boarded, plus the "free for all" attitude of some in the A and B lines and the disappointed looks on the faces of those who slogged to the remaining seats in the back of the plane reminded me of concerts which have the infamous "festival seating", which concert and event promoters have mostly done away with. Thanks!
... View more