Retract this fee ASAP, it is going to kill the "No Fee Zone" idea. Yes it actually adds value but it is not worth the PR nightmare and perceived hypocrisy by the public. Take it down, get rid of it, don't kill the brand, add a dollar to every fare instead. PLEASE, listen to me. Airtran and Jetblue are offering better products, your major advantage is that you keep it SIMPLE. Please consider these points.
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