When I first heard about the new boarding system I was optimistic. I have experienced the "get there early sit on the floor and wait" for years and watched the attitudes and tempers flare with those further back in line jockeying for position. I enjoy the SWA mentality of "he who is best prepared gets the best seat" and I expected the same ideal to hold true with the new group/ number assignment system. However, I was surprised when I logged in exactly 24 hours early online, as usual, and recieved an A36 designation. Normally logging in this early would result in a number below 5. Later, at the airport, I learned about the Business Class option and the pieces fell into place.
While I do appreciate SWA's attempt at expanding the client base, my question is: is it worth alienating the budget flyers who have been the bread and butter of your business for decades? I do enjoy sitting in a seat until it is time to board, but ditch the Business business and you have it nailed.
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