No matter how many times you tell us RR 2.0 is better for us, we won't believe it. Funny thing is, we have calculators too, and yeah, we know how to use them. RR 2.0 encourages us upgrade our fares to business select, and rightfully so. Using OAK-LAX as an example,
$168 (Business Select) x 12 = 2,016 pts x 3 flights = 6,048 pts (Wanna Get Away Award)
Purchase 3 flights, and you get a free flight, yay! Really? After spending $504+, this averages to $126 per flight.
VERSUS.
$81 (Wanna Get Away) x 6 = 486 pts x 13 flights = 6,318 pts (Wanna Get Away Award)
Purchase 13 flights, then get one free! After spending $1,053, this averages to be $75 per flight....a whooping $6 discount per flight!
I've taken enough Southwest flights to know that its not worth paying almost double to stand in front of me in the boarding line. And once you get on the plane and its free seating, that's when it really hits you. It's definitely not worth it. The way I see it, RR 2.0 benefits the minority of customers who are idiotic enough to pay more for practically the same thing or have flown enough to earn that privilege. You know what SW sales were exciting? Because customers knew that the same amount of credit would be earned, but for a cheaper price. With RR 2.0, that is gone. It's still in our best interests to purchase during sales, but we should completely forget about earning rewards. Essentially, you've effectively destroyed the rewards program and alienated a majority of your customers without completely seeming so. I think congratulations are in order--it certainly is a brilliant move on your part. But please don't feed us lies about how we "asked for these changes" and how it's "more rewarding." Quite frankly, it's insulting.
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