Lindsey or other Southwest Moderator, Although I appreciate your professional and corporate response, what is missing is the fact that it was your mistake. Your mistake created a perception of loyalty and reminded your customers why they are so loyal to your airlines. Some customer might have come up short of your madeup threshold, but you created a perception that you still value them and their business. Many of the customers you just stripped of your status after giving it to them are your most loyal customers. They have Southwest Credit Cards, when they can use anyone. They have other airlines that at times are more cost effective, but choose Southwest because of the experience and loyalty you give us. Saying I am sorry for your human error is insulting when what you should have done was thought about the even higher level of loyalty you could have created. Customer acqusition costs are at your highest right now. Instead of a new dancing commercial, perhaps loyalty would be a wiser investment to retaining the customers you already have. I too was just short, I too have tens of thousands of Credit Card and Flight Points that are now up for evaluation.
... View more