I typically choose a carrier based on where I'm going, times avaible, and the big one if it's direct. With business travel it typically is last minute booking and the only thing left is business select with SWA, which I'm fine with because I know I will be A1-15. However, for the price you're paying for business select with other carriers would equate to first class seating or at least plus/comfort class, most of the time, depending on when booked. Here's the bad part about paying businsess select and open seating, is connecting flights. If you're coming in late, rushing to connect, plane is already boarding, and their on group C you are no longer A1-15 with priority. You are sitting in the middle at the back of the plane. I would like to see SWA add a little more value to the business select seat and business traveler. Make it A1-A16 and have the first 4 rows reserved for those tickets and having two seats on each side, comparable to first class seating on other carriers. It's still open seating but just reserved for those paying higher price. This solves lots of problems for passengers like myself 6'7 260, traveling for business, and if I want to take my family of 4 on vacation. And it really keeps SWA for what their known for open seating and on time departures. With the newer fleet coming into play with SWA, 737 maxes, this could be a reality by adding seats on a larger plane. True you're giving up 8 seats, in those 4 rows, but how much more are you making with a fully booked business select class. I recently flew from JAX to SAT last minute booking literally the day of the flight. I was the only person flying business select on both legs. I was A1 next person was A16. So that's 14 tickets that didn't go for $557 one way or $7798. Those tickets most likely were booked with want to get away for $157 or $2198 or a loss of $5600 that could have been booked with business select reserve. With this concept SWA would be my primary carrier of choice as would most business travelers. Keep up the great work you do SWA and the service you provide. Thank you for your consideration.
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