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A New Look for southwest.com

cbarrett1
Not applicable
Starting today (Monday, January 15), you will see a new look on our primary web site, southwest.com. All of the most popular booking features are right there on the home page. With a single link, you can access Book a Flight, Check-In Online, Check Flight Status, and View or Change Your Flight. In addition, you have clear access to your MySouthwest account from the new home page, and because Southwest is all about low fares, our new "Fly For Less" page will allow you to find the most up-to-date specials. If you are interested in the latest news about Southwest (and I am guessing that most of you are since you read our blog), visit the "What's New" page. We have also revamped the menus at the top of the home page so you can easily find more Special Offers, Rapid Rewards information, and Travel Tools. We want the home page to belong to you, and the page will feature photos from our Customers and Employees. As a big fan of this blog and having read most of our Customer letters over the past almost 36 years, I know how creative you are, and now, southwest.com offers you the opportunity to contribute your favorite Southwest travel photos. Please stay tuned to the site for details. Like any innovation, the new southwest.com is the result of a lot of hard work by our Marketing and Technology Employees, and you have had a hand in the redesign of the site. We used your feedback, along with surveys, focus groups, usability tests, and web site reviews to incorporate a design that features what you value most: improved ease of usage and quick access to the information that you need the most through a simplified layout. If you haven't done so yet, take a gander at the new southwest.com, and while you are there, why not take advantage of our low fares by booking a fun trip to a new destination?
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