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Southwest Airlines Community

Bringing 15 Years of Mile High Heart to the Mile High City


Our Hearts are beating with pride today, as Mayor Michael B. Hancock declared Nov. 5, 2021, “Southwest Airlines Day” in Denver! It is an honor to celebrate this day with our Customers, Employees, and community partners. At Southwest, we strive to make a positive and lasting impact on the communities we serve because we believe community is more than a place, it’s at the Heart of what brings us together.


Southwest Lands in Colorado

Throughout our 15 years of serving our Denver Customers, Southwest’s roots have grown to support the communities throughout the Denver Metro Region and across the state. Since landing at Denver International Airport in January 2006, we’ve grown from our initial service of 13 daily flights to three cities to now offering more than 240 nonstop flights a day to nearly 90 destinations during peak travel periods. During the decade and a half of serving the Metro Denver Region, we’ve also grown to become one of the largest employers in Denver with more than 4,400 Employees focused on delivering Southwest’s famous Hospitality on a daily basis.


Our success in Denver has allowed us to grow throughout the Centennial State. In March 2021, we commenced service in Colorado Springs with 13 daily flights to five destinations, making Southwest the city’s largest airline. We’ve also expanded seasonal service to year-round for Steamboat Springs (Hayden) and Montrose (Telluride/Crested Butte), giving residents of those communities more access to Southwest’s network and opening their communities up to travelers from across the country and beyond.


Economic Impact

To celebrate our 15th anniversary in Denver, we partnered with Denver International Airport (DEN) to support an economic impact study to better understand Southwest’s impact within the State of Colorado. What we found was our impact reaches well beyond the runways and into the communities throughout the state. The economic impact study found in 2019, Southwest’s Denver operation supported:


  • More than 77,000 jobs throughout Colorado
  • Nearly $4 billion in wages for Coloradans
  • $7.1 billion contribution to the state’s Gross Domestic Product (GDP)
  • $12.3 billion in total economic output throughout Colorado


Source: InterVISTAS Consulting Inc., Economic Impact of Southwest Airlines at Denver International Airport in 2019. 


Southwest Airlines Economic Impact in Colorado.jpg


The impact doesn’t stop there – our Employees consistently show their Heart by giving back to the community, making the Denver region a better place for all. Specific to the report’s findings, Southwest contributed nearly $1.1 million in donations and investments to 260 organizations in 2019. Close to 500 Employees volunteered over 15,300 hours to support 190 organizations. Over our 15 years of service, Southwest has invested more than $7.5 million through travel and cash contributions to nearly 2,500 organizations. Our Employees have volunteered more than 62,000 hours for 1,600 organizations throughout the Denver area. We are proud to support the mission of Denver based organizations including Junior Achievement Rocky Mountain, Denver Metro Chamber Leadership Foundation, Denver Metro Chamber, Martin Luther King Jr. Business Awards, Amp the Cause, B:Civic, Denver Start Up Week, Make-A-Wish  Colorado, UC Health, Craig Hospital, Children’s Hospital, and Minds Matter Colorado.


Our Southwest future in Denver and all of Colorado is bright! In a few months, we’ll open our new 130,000 square foot maintenance hangar facility for our Technical Operations Team, and we’re working closely with DEN on our 16-gate expansion, which is expected to be completed by the end of 2024. Once completed, this will allow Southwest to operate out of 40 gates at DEN – the highest number of Southwest gates at any of our airports!


You can read the full report on the Southwest Airlines Newsroom.


Special Gift to Our Customers

In celebration of Southwest Airlines Day, we are thanking our Denver Customers with a special gift. Starting today through Nov. 8, 2021, Customers can book travel using promotion code HEART4DEN for 30% off flights from/to Denver for travel between Jan. 5, 2022, through March 2, 2022. And for some added fun, our Colorado Springs Customers can join the celebration as well using the promotion code WANNAGOCOS. See complete terms and conditions below and at


Southwest Celebrates “Southwest Airlines Day” with Denver fare savor.Southwest Celebrates “Southwest Airlines Day” with Denver fare savor.


Southwest Celebrates “Southwest Airlines Day” with Colorado Springs fare savor.Southwest Celebrates “Southwest Airlines Day” with Colorado Springs fare savor.

Downtown Rink

Last but not least – Southwest is bringing more Mile High Heart to the Heart of downtown Denver by teaming up with the Downtown Denver Partnership to be the official sponsor of the Downtown Rink! We know this is a beloved tradition for many of our Employees, Customers, and all Coloradans during the winter season. We hope to see you there!


The Rink is located in the Heart of Downtown Denver at Skyline Park and is open daily between Nov. 24, 2021, and Feb. 20, 2022. Visit to learn more.


It’s an honor to serve Denver. Our commitment to this community remains the same as it did when we first started service in 2006. It is one of the fastest-growing markets in our Company’s history. To all Employees, Customers, and community partners who have supported our service and operation here in Denver, we thank you from the bottom of our Hearts. We applaud you for your steadfast commitment to Denver, allowing us to grow our presence in Denver, and expand across Colorado.   



Terms and Conditions

*The 30% promotion code savings is valid for one-way or round trip Wanna Get Away®, Anytime, and Business Select® fares booked on® or from Nov. 5, 2021, through Nov. 8, 2021 (“Booking Period”) for flights originating or terminating in Denver (DEN) or Colorado Springs (COS) and flown between Jan. 5, 2022, through March 2, 2022 (“Travel Period”). The promotion code savings is applied before government taxes and fees. Enter the promotion code HEART4DEN or WANNAGOCOS in the Promo Code box when booking. The offer is valid only for reservations originating or terminating in Denver or Colorado Springs. While selecting your flights, the discount will be visible as a strike-through of the original fare. After selecting your flights, savings are reflected in the base fare when entering the multiuse promotion code HEART4DEN or WANNAGOCOS in the Promo Code box on and when booking during the Booking Period. Please note that the DOT requires advertised fares to include all government taxes and fees; however, this promotion code savings applies to the base fare only.  


The discount is valid on new reservations only. The discount will apply only for flights booked within the Travel Period. If one direction of the trip is outside the Travel Period and one is within the Travel Period, only the portion of travel falling within the Travel Period will be discounted. Changes made to the itinerary after purchase will eliminate qualifications for this promotion and will result in forfeiture of the promotion code savings. The discount is only valid with the provided promotion code and is not combinable with other promotion codes or fares. All reward travel is subject to taxes, fees, and other government or airport-imposed charges of at least $5.60 per one-way trip. Applicable taxes, fees, and other government or airport-imposed charges can vary significantly based on your arrival and departure destination. The payment of any taxes, fees, and other government or airport-imposed charges is the responsibility of the Passenger and must be paid at the time reward travel is booked with a credit card, travel fund, or Southwest gift card. 


The offer is not redeemable for cash, and may not be used in conjunction with other special offers, or toward the purchase of a gift card or previously-booked flight, or change to a previously-booked flight. The discount is only valid on and and is not valid on Group Travel or Southwest Vacations®, fares booked via our Southwest Partner Services API or through Global Distribution Systems, or special fares, such as military and government fares.