Southwest Airlines CEO Gary Kelly says the company is finding success by reinvesting in its service and employees.
http://money.cnn.com/video/#/video/news/2008/06/19/news.harlow.061808.southwestservice.cnnmoney
***If you have trouble linking to the video, enter "Southwest CEO: Service is key" into the video search field on the right hand side of the CNN site about half way down the page.