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Conjuring the Small Business Spirit

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“You must be very patient, very persistent. The world isn’t going to shower gold coins on you just because you have a good idea. You’re going to have to work like crazy to bring that idea to the attention of people.” ­–Herb Kelleher marketing1   National Small Business Week reminds Southwest of its humble beginnings when we served only three cities and sold a plane just to cover costs. Southwest understands it sometimes takes a while to get off the ground, so we support the Warrior Spirit of local entrepreneurs the best way we can – by maintaining low-fares and expanding our route map to the places Customers, and their businesses, need and want to fly. In fact, Southwest Airlines was recognized as the 2013 American Brand Excellence award winner for best serving the travel needs of emerging businesses. We applaud our Loyal Customers who use Southwest to make their business dream a reality. Throughout the years, Spirit Magazine has highlighted such innovative small business owners and how Southwest connects them to customers, investors and even their families after long trips away.  Some may tell you the sky’s the limit, but we believe that for the entrepreneurs, small business owners and artisans, it’s just the beginning! Our Favorite Freedom Stories: