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Consumer Perception of Southwest Flies High

lreynolds
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As spring travel picks up, so does consumer perception of the brands that cater to this sector. According to market research firm YouGov's BrandIndex report, Southwest Airlines, Shell Oil and AutoZone are the winners in their respective industries when it comes to buzz, quality, satisfaction, value and consumer willingness to recommend the brands.

to read more, visit: http://www.brandweek.com/bw/content_display/news-and-features/direct/e3i5aa07fe16321f4391e5516f14c58cb5a

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