Hello from Park City, Utah! Southwest is the official airline of the 2010 Sundance Film Festival. The city is buzzing with people from all over the world who share a passion for independent films. We're hoping filmmakers and film lovers will experience Southwest in a whole new way while they are here!
As filmmakers checkin for the festival, they will receive all their festival information in an SWA eco-friendly, recyclable bag. They also get to relax and enjoy our gate area seating-- charging their phones and laptops at our charging stations.
At each film screening, ticket holders will receive a “boarding pass” with a Southwest Airlines letter and number on it. They will line up for screenings just like we board our planes! We are also supporting the Variety Studio where filmmakers come to talk with the magazine about their latest project. Our wonderful Salt Lake City Employees are passing out LIFT coffee, peanuts, and pretzels. We've seen directors, actors, and producers come through. Today we're expecting to see Ben Affleck! I'm crossing my fingers he stops by. Here's a picture of our awesome Employees in the studio.
It's cold and snowy here, but that's not slowing us down. The streets are still full of industry influentials excited to see the next big film! We're happy to be able to support our Customers passion points. Check back next week for a video blog from our experience here!