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Southwest Airlines Community

Innotech eMarketing Summit Speaker Preview

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Southwest Airlines expertly uses blogging, Facebook, Twitter, YouTube, podcasts, flickr, LinkedIn, and more to communicate and connect with their customers every day. Southwest has also become a model for how to successfully use social media to address potentially harmful feedback from customers. If fact, many social media marketers and business owners have closely examined the strategy Southwest used to navigate the Kevin Smith incident. TMMPDX.COM had the opportunity to hear from Southwest’s Emerging Media Specialist, Lindsey Reynolds, about how the airline uses social media to strengthen and improve their brand image, increase sales, and how the Southwest team stays on top of the latest social trends. You can learn more about Southwest’s approach by attending the eMarketing Summit at Innotech, where Lindsey will be discussing Southwest’s journey through social media.

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