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Living Responsibly: Respecting our Resources with Rethreaded


In addition to National Volunteer Month, we also celebrate Earth Day during April. This week our #HeartInAction efforts focus on living responsibly because our Heart is to do what’s right by championing our communities and respecting our resources.


RwP2.jpgOne of the many ways Southwest works to responsibly care for our resources is through our Repurpose with Purpose (RwP) initiative. Through this global sustainability program, and with the help of partner organizations, we’ve upcycled, downcycled, and recycled more than one million pounds of discarded materials into useful products. Working with partner organizations allows Southwest to do more than upcycle materials – we’re helping to build resilient communities. Through our innovative programs and practices like RwP, we work to minimize our environmental footprint, while maximizing our social impact.


At Southwest, we recognize environmental efforts can be more effective when we work together. As we near the end of April, I encourage you to take a moment to reflect on how you can keep putting your Heart in Action and steward our resources. It can be as simple as picking up trash on your walk or shopping online with organizations like our RwP partner Rethreaded. Keep reading to learn how supporting this organization can help champion communities.


Thank YOU for doing your part in giving the world Heart today and every day. The following was written by Rebekah Suwak, Director of Marketing at Rethreaded:



Rethreaded exists to provide impactful work for survivors of human trafficking. Our clients begin with a three-month development program that includes on-the-job training as well as mental health counseling, crisis management, and case management. They are then fully integrated into the business through one of five departments and are pivotal in all aspects of the organization. Through important work combined with our integrated health services, women find renewed hope and reignited potential.


rwp1.jpgOur business has evolved in significant and tangible ways since we first began our partnership with Southwest Airlines. We received a call nearly three years ago from Southwest about joining the Repurpose with Purpose initiative. Of course, we said yes! Southwest donated a truckload of leather to Rethreaded after refurbishing seats on its aircraft. We continue to find innovative ways to work with the leather, along with additional support from Southwest, including an industrial sewing machine and leather cutting machine, we began to produce more complex products that are a part of the Rethreaded x Southwest Collection.


Every purchase supports this meaningful work for survivors of human trafficking. By shopping with and supporting Rethreaded, you’re making a difference in the lives of incredible women and making a positive impact on the environment.


At Rethreaded, we value the importance of the healing process, protecting our environment, and treasuring the Earth. When you purchase a leather item from Rethreaded, we guarantee you will receive a one-of-a-kind item created with love. Plus, it’s a great way to keep a piece of Southwest with you at all times!


Keep the hope and positivity going! Invite your friends to join us in giving the world Heart. Share how you’re putting your #HeartInAction by using this hashtag on your social posts and emailing your stories and images to Your submission may encourage fellow Employees to give back and could be featured in future volunteerism highlights!


Visit the Volunteer page at SWALife >Culture >Volunteerism for a complete resource guide to inspire your virtual volunteering efforts!