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Southwest Airlines Community

Putting our Heart into Action on Colorado Gives Day


Colorado Gives Day was celebrated all across the state on Tuesday, Dec. 7—and especially in the Heart of Downtown Denver! In recognition of the state’s largest day of giving, Southwest Airlines showed ice skaters our famous Hospitality by surprising everyone with free skate rentals all day and special giveaways like bonus Rapid Rewards® points and $25 Colorado Gives Day gift cards. 


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We also celebrated the mission and vision with our community partners, Amp the Cause, Latin American Education Foundation, SistahBiz, and Minds Matter Colorado. In the spirit of the giving season, Southwest donated more than $250,000 collectively in tickets and monetary support to four organizations focused on improving the lives of Coloradoans: Amp the Cause, Latin American Education Foundation, SistahBiz, and Minds Matter Colorado. Each organization received $65,000 each in domestic roundtrip air travel and cash donations to continue its mission-driven work that creates meaningful change across the Denver region.


“By bringing the community together to share in the joy of the holiday season, meet non-profit organizations that are doing great work in the community, and sharing a few laughs around an ice rink, Southwest represented everything that’s great about Colorado Gives Day,” said Hans Cooper, Chief Operations Officer of Sistahbiz®. “I can’t wait to do it again next year!”


Throughout our 15 years of service to Denver, Southwest has invested nearly $8 million through travel and cash contributions to nearly 2,500 organizations in Colorado. Our Employees have volunteered more than 62,000 hours for 1,600 organizations throughout the Denver area since 2006.


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At Southwest, we love continuing to put our Mile High Heart into action to give back to communities across the state of Colorado and it was an honor to celebrate the 2021 Colorado Gives Day with all!


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