For the second time since it’s relaunch in 2011, Rapid Rewards was named Airline Program of the Year at InsideFlyer magazine's 29th annual Freddie Awards ceremony last night in Jersey City, New Jersey. The Southwest Team also took home the awards for Best Customer Service, Best Loyalty Credit Card and Best Airline Redemption Ability.
For those who aren’t familiar, the Freddie Awards is one of the most prestigious member-generated awards in the travel loyalty industry. The Freddie Awards give a voice to the frequent flyer and nearly three million votes are cast annually. It is truly an honor receive for these highly coveted awards.
It is with such gratitude to all of you that we accept these industry honors. These accolades reflect the heart and hospitality that our dedicated Employees share day in and day out. And thank you to our Customers who voted for Rapid Rewards. We are thrilled to be recognized your program of the year!