“50 Years. One Heart. A History of Southwest in 50 Objects.”
Southwest Airlines is wrapping up its milestone 50th Anniversary year by releasing a one-of-a-kind commemorative history book, “50 Years. One Heart. A History of Southwest in 50 Objects.” Southwest fans can purchase this unique coffee-table book, which brings to life the Company’s colorful history, its corporate archives, and reflection of its People through photographs and moments from the carrier’s rich past, exclusively sold at Southwest® The Store. This special book also represents the exciting culmination of 50 years’ worth of iconic stories as the Company closes out its first five decades.
Southwest is celebrating its incredible first 50 years by showcasing a stunning collection of 50 unique objects, outfits, and artifacts (photographed by Southwest Sr. Photographer Stephen M. Keller and Southwest Sr. Designer Brianna Juda), accompanied by short stories from the Company’s inspiring history and a special foreword by current Chairman and CEO Gary Kelly as he prepares to transition into his role as Executive Chairman of the Board of Directors in early 2022.
Throughout its first half-century, Southwest has experienced some amazing wins and also faced some tough challenges. As the Company closes one chapter of its history and looks to the next 50 years, the hope is that all readers of “50 Years. One Heart.” are inspired to remember and celebrate the past while looking to the future with hope and resilience.
This is the first of two special books launching in celebration of Southwest’s 50th year of service—more information coming on the second book in early 2022.
About “50 Years. One Heart. A History of Southwest in 50 Objects”
- Hardcover coffee-table book
- 8.5 x 9.125 inches
- 220 pages
- $50 plus tax, exclusively sold through Southwest The Store (free shipping applied for Southwest The Store purchases of $50 or more)
- Showcases a visual collection of 50 unique objects, outfits, and artifacts accompanied by short stories from Southwest’s inspiring history
- Features a special foreword by current Chairman of the Board and Chief Executive Officer, Gary Kelly
- Great for Southwest fans and collectors
- The first of two books released in celebration of Southwest’s 50th year of service
- Place holiday gift orders no later than Monday, Dec. 13
Continuing the Celebration with Additional 50th Anniversary Memorabilia
To further commemorate Southwest’s golden year, Customers can check out Southwest The Store’s full 50th Anniversary collection, including Freedom One memorabilia, retro merchandise such as the Retro Hostess Build-A-Bear and Kendra Scott collection all exclusively sold at Southwest The Store. To learn more about Southwest's 50th Anniversary and five-decade-long history of friendly, reliable, and low-cost air travel, visit Southwest50.com.
